Princess Enhances Membership Qualifications for Captain's Circle Loyalty Program
Jan 16, 2007
SANTA CLARITA, Calif. (January 16, 2007) -- The Princess Captain's Circle loyalty program has broken new ground, becoming the only such program from a major cruise line to qualify members either by the number of cruises completed or the total number of days sailed. Previously only based on the number of cruises, the program's new qualification option will recognize passengers who choose to sail on longer voyages.
The Princess Captain's Circle program offers three membership levels -- Gold, Platinum and Elite. Passengers will now qualify for the Platinum level with five cruises or at least 50 days cruise days. Elite members are those with 15 completed cruises or 150 cruise days. Gold membership continues to apply for passengers who have sailed on at least one prior cruise.
"Many of our passengers prefer to sail on our longer exotic cruises," said Jan Swartz, Princess' senior vice president of customer service and sales. "We listened to their feedback, and are now pleased to offer them a way to earn increased Circle benefits by virtue of the many days they cruise with us."
The Princess Captain's Circle has received acclaim for offering the richest benefits in the cruise industry. Among the many perks available to the most loyal Princess passengers are a free mini-bar set up, free Internet access, free laundry services, priority tender embarkation, complimentary wine tasting, a boutiques discount, upgraded stateroom amenities, priority embarkation and a new benefit -- priority disembarkation, which will enable Elite passengers to choose the time they prefer to leave the ship.
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