Carnival, Bacardi Team Up for New Promotion in Conjunction with Summer Blockbuster Miami Vice

MIAMI (Septebmer 26, 2006) - With a blend of South Beach style and fast-paced action, the new film “Miami Vice” is sure to be one of the summer's biggest hits. And to celebrate the release of this summer blockbuster, Bacardi Rum and Carnival Cruise Lines have teamed up to create an exclusive “Miami Vice Mojito” promotion all summer long aboard the line's “Fun Ships.”

Adults aged 21 and older who purchase a Bacardi Mojito aboard any Carnival cruise now through Aug. 31, 2006, will be entered into a sweepstakes awarding a trip to Miami Beach where “Miami Vice” was filmed.

Additionally, adults who purchase a Bacardi Mojito when it is designated as Carnival's “Drink of the Day” will be entered into a drawing for shipboard credit during their voyage. Both of these promotions are open to all passengers aged 21 and over sailing with Carnival (no purchase necessary).

"With ample opportunities for sunning and relaxing, a 'Fun Ship' cruise offers the ideal environment to enjoy a refreshingly cool Mojito. Carnival is very pleased to partner with Bacardi to offer this one-of-a-kind promotion that highlights this popular tropical beverage and celebrates what is sure to be one of the summer's most anticipated movies,” said Bob Dickinson, Carnival president and CEO.

The BACARDI Mojito is one of the most popular cocktails in the country. “It's very fitting that the Mojito is so popular on the high seas as its origins reportedly date back to 1586 and Sir Francis Drake's adventures in the Caribbean,” says Abbey Glaser, Marketing Manager with Bacardi.